We know that companies try to trick us all of the time, whether it’s with “new and improved” claims or just bright, shiny packaging. But there are also more subliminal — and clever — ways that they go about hoping to win your brand loyalty.
Some of the world’s biggest companies pay big money to designers, advertisers, and psychologists to dream up creative logos that convey an image you might not initially see.
How many of these 26 “hidden” images revealed in plain sight did you initially miss?
This is one of the best known logo images, but just in case you’ve missed it, look between the “E” and the “x.” In the white space there’s an arrow that subliminally represents speed and precision.
This Wendy’s logo appears to say the word “Mom” in Wendy’s collar, suggesting that their cooking is like Mom’s home-cooked meals. You know, if mom made square hamburgers and served ketchup in small paper cups.
3. The Pittsburgh Zoo
The white space in this logo pops out and reveals a gorilla and a lion staring each other down. While the ape is quite a beast, my money would still be on the lion. He is king of the jungle, after all.
The Chick-fil-A logo incorporates a chicken into the “C.” Although this isn’t very hidden, it is still pretty clever, more so than their attempts to have people believe that their meals are nutritious.
Considering they’re often referred to as “the Peacock Network,” among other things, this one is rather obvious.
But the symbolism of the colored feathers represent each division of NBC (from when the logo was first designed, as there are more now) and the head of the peacock is looking right, meant to symbolize looking forward (to a show that can compete with “Mad Men” and “Modern Family).
Not only is the Amazon logo smiling, but there’s also an arrow starting at the “a” and ending on the “z” to indicate that Amazon has everything from A to Z that you don’t need but will buy so you spent enough to qualify for free shipping.
Here’s the scoop: Famously known for its 31 flavors (supposedly so that a customer could have a new flavor every day of the month) Baskin-Robbins makes it known in their logo.
8. Formula 1
Zoom your eyes over this racing logo and you’ll see the empty space in the middle creates a number “1″ for “Formula 1.″
While you were shoving chips in your face you might have missed that there was an actual fiesta going on in the Tostitos logo. Yes, the two t’s are partying over a bowl of dipping sauce that dots the “i.” Ole!
10. Atlanta Falcons
The NFL team’s logo is much more than a really cool looking bird. Rather, it’s a really cool looking bird in the shape of a big letter “F” for Falcons and other four-letter words disgruntled fans might utter throughout the season.
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